It all started when a little girl wanted to show her appreciation and admiration for a cello player’s musical skills.

In the middle of Placa de Sant Roc in Sabadell, Spain, a lone cello player stood with his cello to play Beethoven’s “Ode To Joy” from his Symphony No. 9. A little girl comes up to place some coins in a hat in front of the cello player. She stands back, smiles and stays to listen to him play.

Moments later, another cello player joins the first musician and plays with him. The girl watches them with an open jaw. What is going on, she might be asking in her head.

A crowd had already gathered around the two of them while they play Beethoven’s piece, which is actually the anthem of the European Union. People walking by stopped to listen. Some took out their phones to record the impromptu concert.

The little girl continued to stand there to listen to them play.

A few minutes later, they are joined by more musicians, which left the girl even more confused.

Pretty soon, more musicians joined them plus a young man joined them and stood in the center. He then began to conduct the group of musicians through the rest of the performance.

Ladies and gentlemen, this is the flash mob organized by Banco Sabadell to celebrate their 130th founding anniversary in 2012.

Most of the time, flash mobs are more popularly organized with dances and singing performances. This time, Banco Sabadell wanted to have a different flash mob.

They sought help from different musical groups and got help from 100 players of the Vallès Symphony Orchestra, the Lieder, Amics de l’Òpera and Coral Belles Arts choirs.

This simple anniversary celebration led to the creation of an eventual viral video with more than 80 million views.

Experts weigh in on how this simple video became such a hit among viewers.

The first factor is how they planned every little detail. Did you notice how the musicians entered the picture? It was all coordinated timing. Every musician’s entrance was designed to surprise the audience to look forward to what will happen then and in the next minute.

The choice of song for this video was crucial.

Since they used a musical piece that was already familiar and already appealed to the public, the video appealed to the emotions of the audience. And that’s a major factor in the video becoming viral.

The camera work was also exceptional. The camera team expertly captured the musician’s entrance, their performance, and they perfectly captured the reactions of the audience, as well.

Having a big number of followers helps make your video go viral. But if you don’t have the numbers, make sure to know your target audience and post the video where they will see it. This analysis will help the video to go viral.

All this will matter little if the video is not posted at the right time.

Use your analytics to figure out the best time to post this. The best time is always when your target audience is most active.

And lastly, make sure that every aspect of the video works well together. To have a viral video as an objective, it is always crucial to make sure all the elements in the video work flawlessly.

Would you like to see how Banco Sabadell did with their viral video? Watch it below!

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Source: Banco Sabadell